With BackTick, companies can create and designate featured product categories and sale items to meet each client or retail customer segment needs. The multi-level Pricing and Distributor Logic allow companies to establish pricing at the client, product category, and item levels giving maximum flexibility to develop customized prices. Additional customization within the BackTick system includes its complex security structure, ad hoc reporting, client-based custom catalogs, and tax and freight rate management.

This product can be either fully or partially integrated with the backend of companies and their existing systems. The backend integration capabilities, along with direct online links to suppliers, allow for real-time updates of inventory, product, and order information. BackTick's enhanced functionality includes modules such as the Order Approval Routing (OAR) subsystem that ensures that orders travel through the appropriate approval channels in a timely manner. Online order tracking lets consumers track the status of an order and generate order based reports. Advanced order and item searches give customers the ability to find any product or past order quickly and easily. With the convenience of commerce cart functionality, ordering is just a mouse click away.

Customer Service
		Immediate access to the most current product data, availability, inventory levels and pricing.
		Convenience of placing orders at any time from anywhere.
		Save time and effort by eliminating cumbersome paper-based order forms.
		Intelligent search engine and filters capable of locating products in a matter of seconds.
		Provides online customer support through the Support and Feedback modules.
		Product bundling allows users to pick and choose the parts of the item bundle that they need.
Customization
		Flexibility to set pricing at any level: client, product category, item.
		Customization of catalog content per client or client group.
		Enhanced administrator defined security levels for both client and company users.
Integration
		Receive real-time pricing and inventory information directly from the distributor.
		Automatic updates of product and order information.
		Transfer order information to and from existing accounting systems.
		Track orders shipping directly from the distributor to you or the end consumer.
Enhanced Functionality
		Manages the workflow approval process by tracking orders pending approval and their associated approval path.
		Assigns multiple Order Approval Routing logic to each user.
		Sends orders to up to 5 approvers for verification.
		Includes modules for both customer and administrative initiated quotes.
		Provides maximum item management and sales management capabilities through complex pricing logic and product bundling.
		Manages the complete sales process from pricing to order tracking to invoicing.
		Tracks multiple payment methods and allows you to setup users to purchase on account and/or with credit card.
		Secure credit card processing to ensure your payments are received and private credit card information is protected.