BackTick’s many features provide companies with a complete custom cataloging, e-Commerce application that meets all of their e-Procurement needs. The system serves as an extensive management tool to maintain all product, pricing scheme, custom catalog, client, invoicing, quoting, and reporting information.

BackTick is a dynamic web-based, e-commerce application. It is specifically designed for the consumer retail and reseller markets. This system offers companies with a comprehensive, one-stop, online procurement solution to streamline e-business initiatives. BackTick provides immediate B2B presence on the Internet by bridging the links to various centers in the procurement process and allows for a smooth automated flow of information exchange.

Product Categorization & Custom Catalogs
Categories		Manages complex product lines through infinite sub-categorization.  Categorizes products based on standard, featured, and special buys per client.  Assigns a product to one or many categories.
Items		Downloads items, categories, and item attributes directly from the distributor or allows you to create and manage them through the system.  Defines item attributes for an entire category or on a per item basis.
Catalogs		Creates custom catalogs for each client or client group.  Defines business level and retail level catalogs.
Bundles		Creates item bundles by combining multiple products into one with it's own pricing scheme.  Allows clients to configure bundled products to meet their specifications.
Advanced Pricing & Distributor Logic
Pricing Schemes		Creates pricing schemes based on amount ordered, date ranges, multiple types of markups and markdowns.  Updates pricing on the fly and automatically notifies shoppers of price changes for their cart items.
Distributor Selection		Connects directly to distributor databases to receive up to date product, pricing, and availability information.  Selects distributors based on price and availability during the order process
Order Approval Routing & Tracking
Workflow		Routes orders sequentially to each approver or simultaneously to all approvers.  Routes orders based on dollar amount and existence in catalog.
Tracking		Adds order tracking at the order and order item levels.  Connects tracking directly to the shippers database.  Charges shipping based on up to the minute rates from available carriers.
Quoting		Allows clients to automatically create quotes for products and then convert those quotes to orders.
Administration and Reporting
Security		Defines User Level Security through restrictions to modules and/or restrictions to manipulation of data such as adding, editing, and deleting.  Includes separate admin and client system security structures for maximum flexibility.
Admin Reports		Creates and print ad-hoc and canned reports for sales, product, client, and pricing information.
Client Reports		Provides clients with product, user, order, and tracking information reports.