Freight and Transportation

As the demand for trucking jobs continues to increase, the demand for trucking maintenance increases as well. Independent truck drivers and corporate trucking companies need access to repair shop locations, products, and services across the continent for available truck maintenance at any point in time wherever they are. This demand calls for a product that aggregates such information in an easy to find manner.

Key factors in a successful site targeted towards truck drivers is quick and easy location searching, a secure and user friendly purchasing process, and customization to meet individual needs. This provides any user, regardless of technical knowledge, the ability to use the site and purchase desired products.

Information Channels

With the increasing trend to offer more and more information over the internet but also to conveniently meet the needs of drivers while on the road, three information channels should be available. First, users may access a database driven web site anytime, anywhere for shop location and service information. Due to the vast amounts of information, an easy to use interface was developed with extensive searching functionality. Second, users may purchase a CD with all shop information. And last, users may purchase a book. All purchasing is done through a user friendly, online interface.

Customization

Every web site needs some level of customization from the simplest form such as a personalized welcome message to more complex information such as user entered or defined database record preferences. For the trucking industry it was very important to make a one stop shop site for all of their shop location information needs. With only shops that chose to advertise displaying on the web site, it is necessary that the user be able to enter additional shops and locations specific to their needs for later reference. By providing such enhanced functionality, the user will have no need to travel to other Web sites for shop information thus increasing switching costs.

End User Focus

By incorporating functionality geared towards the end user, the truck driver, AllofE has developed a system that entices the user to commit to one site for all shop location information. With this commitment, the web site service company is able to retain and acquire new advertising business from the shop companies, thus increasing the bottom line through more advertising profits and increased online sales of products.

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